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Signage is generally defined as any kind of graphic display intended to convey information to an audience.
Typically, signage tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness. Allow us to expand:
Firstly, signs are often used for advertising and marketing by companies or organisations. Other outdoor signage solutions and building wraps are an alternative and successful way to advertise a brand.
Relatedly, retail signs & shop signs (both inside and out) can attract business to a company. Also, to entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to venture inside. Business signs let people know they’re in the right place.
For instance, signs help us to identify which restroom to use. In terms of brand identity, Coca-Cola and Starbucks have become instantly over the years, and recognisable high street signs as part of their marketing strategy. Chains and franchises will use similar shop fronts to build brand recognition throughout their locations.
Directional signs are necessary for vast locations such as shopping malls, hospitals and corporations. Directional signage can also be useful for large scale outdoor events such as festivals or places where there are multiple buildings or entrances.
Health and safety signs are one of the main means of communicating health and safety information. Signs provide information and warnings about hazards or threats which are essential to safety.
Finally, not all signage necessarily serves an overt purpose! We’ve even created signage using wall murals – with no objectives of advertising.
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