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Presentation designers craft an array of ideas, stories, words, and images into a set of slides that are arranged to tell a story and persuade an audience.
Businesses and professional firms use presentations to inform, educate, motivate and persuade internal and external audiences. They build presentations into sales, training and internal communication programs, using the power of words and images to engage their audience and retain attention.
A well-crafted presentation also demonstrates professionalism and helps to reinforce an organization’s corporate image. Focusing on the importance of presentation in business can be the difference between nabbing the right employees, customers and investors and not.
A presentation provides an opportunity to meet your customers and prospects in person. Using presentations as part of a sales campaign can improve results via many benefits, says Olivia Mitchell. These benefits include the power of reciprocation, the influence liking someone has on decision-making, social proof, and the tendency to believe and obey authority figures.
Presentations make it easier to engage your audience. Striking images can hold an audience’s attention, while clear bullet points or summary text helps the audience follows the logic of a presentation. The theatrical nature of a presentation can create greater impact than an individual trying to make the same point by just talking, according to The Self Employed.
This level of engagement ensures that you get your message across to the audience. Engagement is partially dependent on your own persona, so stress the importance of presentation skills in the workplace to get the best results from your team.
Flexibility is an important benefit of presentations. You can change content quickly and easily to incorporate new information or to modify a presentation for different audiences. If you are making a presentation on company capability to prospects in different market sectors. For example, you can incorporate sector-specific content for each client.
Advantages of digital presentations include more flexible than a printed medium, such as a corporate brochure, which would be expensive to modify. You can also hold them fully online if the need arises.
Creating a standard presentation helps to ensure that different people in a company communicate information in a consistent way. A presentation provides a framework for communicating information about products, services or companies in a structured way. The presentation should include bullet points or prompts to remind the presenter to emphasize the most important points.
Presentations are a versatile communication tool. You can use them in one-to-one meetings, viewing the content on a laptop or tablet computer. The same presentation can feature as a core element in a large meeting, using a projector and screen. You can also make presentations available online for downloading from the Internet or viewing during a Web conference.
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