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The ultimate goal of your postcard design is to highlight your message to motivate your audience to take the next step in the purchasing process. Your design should lend a natural flow from the attention-getting headline, through features and benefits, and finally to an offer and clearly defined call to action.
If you’re in search of a unique and innovative way to market your business, then you might consider using direct mail postcards. There are many good reasons why this traditional approach could attract many new customers as opposed to the fast-paced online strategies. Sometimes it just takes a little of the tried and true to make your business stand out from everyone else’s.
Postcards are a form of direct mail marketing through the USPS – remember them? It is the most affordable means of reaching your target audience. Even when you calculate in the cost of printing, they will still be far less expensive than sending out a sales letter or launching an online campaign.
Customers are more likely to read a postcard because they are very short and simple. They are easy for them to keep so even if they have no intentions of making an immediate purchase, your postcard is more likely to be tacked to a bulletin board or refrigerator so it can serve as a constant reminder of what you have to offer.
Postcards are usually received from close friends and relatives so when a potential customer receives them, they will already feel the personal attention from your business and help you to bond with them on a completely different level. You can apply all sorts of creativity to your postcard to tap into the personal interests of the reader.
Unlike other forms of advertising, postcards will always get to their intended audience. So, a business can focus all their marketing efforts on a specific geographical area where they want to attract business, or a unique group of people interested in what you’re offering. Purchasing a mailing list based on location, buying behaviors or other characteristics will yield positive results.
Postcards make an excellent way to build up your business image. You are not limited to what you can include in your postcard, so the sky’s the limit. Establish yourself as an authority, offer unique services, or even embed a QR code that they can use online to learn more about what you have to offer.
A regular postcard campaign allows room for you to offer more than one thing. With each postcard, you can create a completely different message to reach your customers. You can offer discounts, provide advice, give reminders, or direct people to act.
A postcard campaign is about as easy as it gets to launch. All you need is a good graphic artist, a printer, and a mailing list.
Most people today are very busy and don’t have the time to listen to a long video about your product or service. Nor do they have the time to read a long sales pitch to get your point across.
Postcards are one of the easiest ways to measure the success of your campaign.Ask recipients to fill out the postcard and send it back or encourage them to go online to respond to your message.
You can put anything you want on a postcard. If you want the receiver to take a specific action, all you need to do is give them the information they need. Because they are so visually appealing and short. Most people won’t mind the few seconds it takes to respond to your message.
Postcard marketing is the perfect way to combine multiple strategies into one. With services available to offer everything from the creative to the practical side of marketing. You will be able to reach your exact audience for just a few pennies and generate lots of new revenue in the process.
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