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Payment Gateway Integration in Barmer

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What is Payment Gateway Integration?

Payment gateway is the computers that seizes and shift payment data from the customer to the acquirer.

A payment gateway is what hold fast to the payments ecosystem bowling smoothly, as it enables online payments for consumers and businesses. If you’re an online trader, you don’t demand to be a payment gateway expert, but it’s worth understanding the basics of how an online payment flows from your customer to your bank account.

This item elucidate what is a payment gateway, how it works, why an online merchant needs one and how to choose which payment gateway service is right for your business.

The key players in online payments

Preparatory to we delve gaping into the definition of a payment gateway, we need to identify the key players in online payments. When a buyer clicks on the “Pay” link on your website, these are the key players involved in the payment process:

  • The trader: this is you, i.e an online business operating in any vertical (travel, retail, eCommerce, gaming, Forex, etc), offering a product or service to customers
  • The buyer: the customer, also called a cardholder, who wants to access the products or services that the merchant is selling, and initiates the transaction
  • The furnishing bank: the furnishing bank is the customer’s bank that issues the cardholder’s credit or debit card on behalf of the card schemes (Visa, Mastercard)
  • The acquirer: also studied as the getting bank, the acquirer is the financial institution that maintains the merchant’s bank account (known as the merchant's account). The getting bank move the merchant's transactions to the issuing bank to receive payment.

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What is SEO ?

SEO stands for “search engine optimization” In simple terms, it means the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Type of SEO ?

There is mainly three type of seo's like: White Hat SEO, Grey Hat SEO, Black Hat SEO but in 2021 Most of Maketeers is using White Hat SEO Techniques to drive Quality traffic from various Search Engines such as Google, Bing, Yahoo, YouTube, Amazon, Ask Me, Yandex, etc.

What is Paid Maketing ?

Paid marketing, also known as "Digital Advertising" & "Pay Per Click (PPC)" refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
Extreme usability of Maketeers is (Google Ads, Facebook Ads, Microsoft Bing Ads) and from 2018 Amazon & Linkedin Paid Marketing is also booting in startup segments.

What is SMM ?

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Common Platforms (SMM) ?

There is some major platforms like Facebook, Instagram, Twitter, Linkedin & Tumblr. Now days audience is giving more time in WhatsApp as well WhatsApp Business to grow our startup initially, Its free tool anyway.

What is Web Promotion ?

Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.
Mainly Used Platforms like Google Search Console / Central (formerly Webmaster Tools) & Bing Webmaster Tools. 

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