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Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
Focusing your SEO on local markets takes your little fish status out of the big pond and plops you in a more realistically sized pool. Since most small businesses rely on local consumers to grow, the benefits of this approach are undeniable.
If you’ve been asking yourself “Should I use local SEO?”, then here are your reasons to start.
The first 5 results of Google collect 67.6% of user clicks. This is not including the paid ads featured on the top of the page.
If your business isn’t appearing in those top 5 positions, or even on the first page, chances are audiences don’t even know you exist.
The number one success factor in your business is customers, so you need to start putting yourself where they are. Using Local SEO techniques will help you crack into the top organic results and improve your chances of being found.
Businesses and consumers alike are sinking into the importance of building a community and keeping the local economy alive. When your business starts making efforts to link and connect with other local companies, you’ll see the effects online and off.
While having more reputable local backlinks is a great way to boost your rank, it also opens the door for supportive working relationships. Refer your customers to their relevant services and they’ll be inclined to do the same.
Your clientele will trust referrals more and often find it more efficient to visit businesses within their area to start with.
72% of local searches resulted in an in-person visit within 5 miles of the user.
When you target local consumers, your encouraging web visits from people who may actually come and visit you.
Using a broad SEO approach for a business that relies on local traffic opens you up to a lot of dead-end visits. Let’s say for example that you have posted a blog with helpful tips and tricks relating to your product or service. If you’ve neglected to use local targets, you’ll be landing hits from all over the world.
While having this broad reach feels great, the chances of an overseas hit becoming a paying customer are pretty slim.
As we mentioned before, customers are seeing more and more value in supporting the local economy. Beyond this, doing business in your area is often more convenient.
With local SEO you’ll have two key touchpoints for nearby customers. First, they’ll discover you and stop by. Your business then can provide them with an incredible experience and win them over as a loyal customer or client. Next, when they need these services again, your name will pop up at the top of the search and trigger their memory.
Consumers assume that high-ranking companies have been vetted by Google and are trustworthy businesses.
Gaining a prime spot on the results page will encourage your audience to trust your business and gain their respect. This high-position also portrays you as an authority for your niche and elevates your level of appeal.
Organic traffic has taken over as the most valuable audience for businesses. While paying for ads may have been your only chance at high-visibility before, using local SEO will reduce your need for these measures.
Building your rank will allow you to use Google as a free advertisement for your business and gain more valuable clicks than a paid ad.
An increase in relevant traffic leads to a boost in sales. With local customers prepared to buy, showing up as an authority in your area will increase your chances of being the landing spot for their purchase.
If local searchers aren’t quite ready to seal the deal yet, they will be encouraged by your proximity and optimal availability. Instead of finding businesses that are hours away or require them to blindly purchase online, they can visit you and get to know you as a local.
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